Materiality and SDGs

3 Materiality Themes

At Canon, we selected materiality themes using a three-step process. Consequently, “Creating New Value and Solving Social Issues” and “Protecting and Conserving the Environment” were identified as themes of particularly high stakeholder interest. In addition, we selected “Responding to People and Society as a Good Corporate Citizen” as a supporting materiality theme.

Stakeholder Questionnaire Survey

Canon carries out stakeholder questionnaire surveys to better understand the social issues stakeholders are interested in as well as the expectations they have of the company. We use the survey results to evaluate the validity of the materiality themes and review as appropriate. We also use the surveys to analyze Canon’s impact on society and further improve CSR activities. To assist the future expansion of CSR activities, Canon also asks stakeholders for their views on the Sustainable Development Goals (SDGs).

■ Stakeholder Questionnaire Survey Outline

Survey period :
November to December 2020
Target :
Stakeholders including consumers, suppliers, investors/analysts, non-profits, civic groups, persons affiliated with universities/research institutions, national/local governments in Japan, the Americas, Europe, Asia, and other regions (total: 100 stakeholders)

3 Materiality Themes and Results of Stakeholder Survey

materiality issue
items (extract)
Level of expectations*
Creating New Value and Solving Social Issues
  • Development of medical technology that contributes to human health and the prevention of disease
  • Advancing security technology to contribute to the safety and security of society
  • Development of products and technologies that lead to affluence and delight for people in the fields of photography and imaging
Protecting and Conserving the Environment
  • Promoting the energy-efficiency / utilizing renewable energy
  • Reuse and recycling of used products
  • Reduction of waste/Prevention of water and soil pollution
Responding to People and Society as a Good Corporate Citizen Human Rights and Labor
  • Respect for basic human rights/ Prevention of discrimination and harassment
  • Appropriate wage and working hour management
Product Responsibility
  • Improving quality of repair/maintenance support, as well as the ability to effectively respond to customer inquiries
  • Improving quality of products and services and strengthening quality control
Social Contribution
  • Utilizing business activities to contribute to social welfare
  • Support for nurturing the students and children who will lead the next generation
  • * Level of expectation for each issue is decided based on total number of stakeholders selecting that issue as material in the stakeholder survey

Relationship with SDGs

Canon is contributing to the achievement of the SDGs through various business activities. The chart below plots each SDG according to stakeholder expectations as gauged via our survey, versus the degree of relevance for Canon’s activities based on the three materiality themes on P29. Compared with the results of the previous year, stakeholders’ expectations are increasing for themes related to the protection and conservation of the global environment such as Goal 12 (Ensure sustainable consumption and production patterns) and Goal 13 (Take urgent action to combat climate change and its impacts), as well as Goal 5 (Achieve gender equality and empower all women and girls) and Goal 8 (Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all). We will continue to contribute to the realization of SDGs by accurately identifying changes in society’s expectations and advancing our efforts.


Goal 17 (Revitalize the global partnership for sustainable development) is omitted from the above matrix because it relates to all business activities.